FEELS REAL
Concept, creative, art direction and digital creative direction for stills and motion across digital and retail.
Part of a suite of motion and stills content made for 7 adidas Training franchises.
Lived across adidas' global retail and digital.
Concept, creative, art direction and digital creative direction for stills and motion across digital and retail.
Part of a suite of motion and stills content made for 7 adidas Training franchises.
Lived across adidas' global retail and digital.
Shot across two weeks with real trainers in Milan.
These exist as conversion tools; ways of selling product at a detail level. Added to that, it was backed by the kind of strategy that was really only about consumer buying needs. After about 50 interviews we learned that Trainers cared about Fit, Features and Fabric. Not exactly groundbreaking.
But really that finding is an invite into something very human. Those are all such visceral things; all about touch and feeling and movement.
By showing those imaginatively, creatively and honestly, hopefully, we could engage an audience with the elevation they deserve.
These exist as conversion tools; ways of selling product at a detail level. Added to that, it was backed by the kind of strategy that was really only about consumer buying needs. After about 50 interviews we learned that Trainers cared about Fit, Features and Fabric. Not exactly groundbreaking.
But really that finding is an invite into something very human. Those are all such visceral things; all about touch and feeling and movement.
By showing those imaginatively, creatively and honestly, hopefully, we could engage an audience with the elevation they deserve.
Set Design - @clementinadal_lago @antonia_zanette
Hair - @marcobracahair
Makeup - @alessiastefano_
Movement Director - @liciaflorio
1st AD - Enrico Clerico Nasino
Production Partner - @kitten_production @martinavxilardo@martinacodecasa @ale__bianco
Talent - @hhwankim, @isa.yasmijn
Hair - @marcobracahair
Makeup - @alessiastefano_
Movement Director - @liciaflorio
1st AD - Enrico Clerico Nasino
Production Partner - @kitten_production @martinavxilardo@martinacodecasa @ale__bianco
Talent - @hhwankim, @isa.yasmijn