NO TWO THE SAME
Concept, creative direction, art direction, digital creative direction for stills across retail and digital.
It's hard to inspire at a convert level. Often that's a space for technicalities and facts, not feelings.
We didn't really see them as mutually exclusive; a workout is technical and visceral—it's easy to both show a seam and imagine how it feels.
Shot in London by @annie_reid.
Lit by @salv_fitz.
Set by @lucyblofeld.
Styled by @lola_chatterton.
Movement by @ewebzell & @thecoachkevin.
Concept, creative direction, art direction, digital creative direction for stills across retail and digital.
It's hard to inspire at a convert level. Often that's a space for technicalities and facts, not feelings.
We didn't really see them as mutually exclusive; a workout is technical and visceral—it's easy to both show a seam and imagine how it feels.
Shot in London by @annie_reid.
Lit by @salv_fitz.
Set by @lucyblofeld.
Styled by @lola_chatterton.
Movement by @ewebzell & @thecoachkevin.