CLUB DO MORE, FEEL MORE
Integrated concept and creative across comms, social, digital and PR for adidas Training's inaugural campaign.
What would Cindy Crawford's workout movies have looked like if she'd been into acid house?
More than just movement, HIIT is about happiness. It's about the pure LOVE of movement—and the more work you put in, the more joy you get out.
Marrying this truth with the wider cultural reference points of the Adidas brand, we created CLUB DO MORE, FEEL MORE, a space where you're free to make, and take, what you want from training.
Photographer/Director: @brookeashleybarone
DP: @marcpritcharddop + @Michael_casker
BTS: @stefypocket + @jessekatches
Social Shooter: @franboyder + Alex Powell
Props Stylist: @inherglory + @elvismaynard
Movement Director + Trainer: @thecoachkevin
Stylist: @triste_juventud
HMU: @nazsonmez + @Christynakay
Motion Graphics: @rachelkatenoble
Talent: @gymselle_, @dalatifitness, @kt.franklin, @nathannuyts, @ak.mackellar, @chaysembyrd
Producer: @udoxcreative
NYC Production Partner: @urban_nyc
Post Production: @grainpostproduction
Integrated concept and creative across comms, social, digital and PR for adidas Training's inaugural campaign.
What would Cindy Crawford's workout movies have looked like if she'd been into acid house?
More than just movement, HIIT is about happiness. It's about the pure LOVE of movement—and the more work you put in, the more joy you get out.
Marrying this truth with the wider cultural reference points of the Adidas brand, we created CLUB DO MORE, FEEL MORE, a space where you're free to make, and take, what you want from training.
Photographer/Director: @brookeashleybarone
DP: @marcpritcharddop + @Michael_casker
BTS: @stefypocket + @jessekatches
Social Shooter: @franboyder + Alex Powell
Props Stylist: @inherglory + @elvismaynard
Movement Director + Trainer: @thecoachkevin
Stylist: @triste_juventud
HMU: @nazsonmez + @Christynakay
Motion Graphics: @rachelkatenoble
Talent: @gymselle_, @dalatifitness, @kt.franklin, @nathannuyts, @ak.mackellar, @chaysembyrd
Producer: @udoxcreative
NYC Production Partner: @urban_nyc
Post Production: @grainpostproduction