THE UNTEATHERED
Integrated creative across comms, social and digital for the adidas Training x adidas Womens Bras & Leggings campaign.
92% of women have been put off of doing sport because bad sports gear ruined the experience. That is genuinely horrifying.
adidas sportswear fits and moves with your body. That means you can work out for longer and, frankly, actually enjoy your workouts. Through this lens, we created The Untethered, bringing together a cast of athletes who embodied exactly what it meant to move freely, be positive and bring BOLDNESS to this new way of working out.
With a social first approach, we wanted to open up a conversation about, and provide solutions to, the real everyday problems that women find within their sports gear. We embraced boldness, openness and imperfection, marrying wide angles with close, imperfect framing and design systems informed by uncharted desktop screenshots.
Photographer + Director: Clara Balzary @clarazara
DP: Jackie Bao @baohouse
Second Shooter: Kayla Mendez
Props: Concrete Stem @concretestem
Stylist: Julia Ehrlich @juliaehrlich
Production Partner: Urban NYC @urban_nyc
Stills Post Production: Phoenix Bespoke @_phoenixbespoke
Motion Post Production: Grain Post Production @grainpostproduction
Talent: Giselle Rodriguez @gymselle_
Talent: Francheska Martinez @francheskafit
Talent: Tamari Davis @tamari.davis
Talent: Eugena Bey @itzeugena
Talent: Sierra Caravarin @sierracaravarin
Agent: P. Mastro @selectmodellosangeles
Integrated creative across comms, social and digital for the adidas Training x adidas Womens Bras & Leggings campaign.
92% of women have been put off of doing sport because bad sports gear ruined the experience. That is genuinely horrifying.
adidas sportswear fits and moves with your body. That means you can work out for longer and, frankly, actually enjoy your workouts. Through this lens, we created The Untethered, bringing together a cast of athletes who embodied exactly what it meant to move freely, be positive and bring BOLDNESS to this new way of working out.
With a social first approach, we wanted to open up a conversation about, and provide solutions to, the real everyday problems that women find within their sports gear. We embraced boldness, openness and imperfection, marrying wide angles with close, imperfect framing and design systems informed by uncharted desktop screenshots.
Photographer + Director: Clara Balzary @clarazara
DP: Jackie Bao @baohouse
Second Shooter: Kayla Mendez
Props: Concrete Stem @concretestem
Stylist: Julia Ehrlich @juliaehrlich
Production Partner: Urban NYC @urban_nyc
Stills Post Production: Phoenix Bespoke @_phoenixbespoke
Motion Post Production: Grain Post Production @grainpostproduction
Talent: Giselle Rodriguez @gymselle_
Talent: Francheska Martinez @francheskafit
Talent: Tamari Davis @tamari.davis
Talent: Eugena Bey @itzeugena
Talent: Sierra Caravarin @sierracaravarin
Agent: P. Mastro @selectmodellosangeles