Creative for the 2021 NMD franchise drops across comms, social, digital, retail and PR.
What started as a guidelines deck during a shoot freeze, soon grew into a years worth of shoots across 3 franchises and 10 drops.
Our idea, Ever Changing Visions, took the original city nomad concept behind the NMD, and applied the potential for new perspectives, discovery and creativity. Through it, we invited our audience to reimagine the city and how we use it, moving through it's layers, deconstructing it and rebuilding it to suit our own purposes.
What started as a guidelines deck during a shoot freeze, soon grew into a years worth of shoots across 3 franchises and 10 drops.
Our idea, Ever Changing Visions, took the original city nomad concept behind the NMD, and applied the potential for new perspectives, discovery and creativity. Through it, we invited our audience to reimagine the city and how we use it, moving through it's layers, deconstructing it and rebuilding it to suit our own purposes.
NMD_V3
As we move through spaces, we affect them, shift them and help them evolve.
Shot by @aidanzamiri
As we move through spaces, we affect them, shift them and help them evolve.
Shot by @aidanzamiri
NMD_S1 DROP 2
The most elevated minds reimagine their worlds and see the beauty in everything.
Shot by @geraymena
Set by @jorgepenades
Styling @evangelinajulia_
DOP @herrera.marti
The most elevated minds reimagine their worlds and see the beauty in everything.
Shot by @geraymena
Set by @jorgepenades
Styling @evangelinajulia_
DOP @herrera.marti