Creative and art direction for adidas x #MERKY SPRT.
Where do you know him from?
When big brands use big faces, rather than integrating them seamlessly into the culture they're trying to appeal to, they elevate them above it and lose the potency of their message.
This is not what Stormzy is about. He knows that the places we come from are the spaces that shape us, and the spaces in which our spirit is made.
We took him back to the environments he came up in, surrounded him with the people who were there, and let him show how that true, authentic spirit always remains true to its roots.
Photos by @danielderroregan & @_thereids_
Styling by @imogenevonbarron
Set by @zachapotsang
Where do you know him from?
When big brands use big faces, rather than integrating them seamlessly into the culture they're trying to appeal to, they elevate them above it and lose the potency of their message.
This is not what Stormzy is about. He knows that the places we come from are the spaces that shape us, and the spaces in which our spirit is made.
We took him back to the environments he came up in, surrounded him with the people who were there, and let him show how that true, authentic spirit always remains true to its roots.
Photos by @danielderroregan & @_thereids_
Styling by @imogenevonbarron
Set by @zachapotsang