The product launch campaign for Stanley1913s first hype piece, intended to shift brand perceptions.
Executed through a body of imagery and motion pieces, from campaign lifestyle storytelling all the way down to 6s product-focussed edits and PDP-level infographics.
Several of the colours sold out pretty quickly across both EU and USA - must have worked!
Agency
U DOX @udoxcreative
Creative Director: Adam Ball @adamjfball
Creative: Scott Causier @___causier___
Account Director: Seb Vandriel @sebvandriel
Creative Producer: Michael Radford @michael__radford
Graphic Designer: Christopher Woloshak
Cast
Rotem @rotem_tush
Rocki @itisroqeeb
May @kellylmms
Bianca @bonkle.burger
Smudge, A-Z Animals
Photographer: Hanina Pinnick @haninastudio
Director/DP: Martin Senyszak @martinsenyszak
Producer: Xiaoxuan Zhu @xiaoxuan__zhu
Movement Director: Suzette Brissett @suzetteofficial
Stylist: Zakir Khan @zakyrhe, Jake Hunte @jakehunte
HMU: Nuriye Sonmez @nazsonmez
Set Designer: Amy Friend @amy_friend
1st AD: Jack Meredith @jackm.a.d
Executed through a body of imagery and motion pieces, from campaign lifestyle storytelling all the way down to 6s product-focussed edits and PDP-level infographics.
Several of the colours sold out pretty quickly across both EU and USA - must have worked!
Agency
U DOX @udoxcreative
Creative Director: Adam Ball @adamjfball
Creative: Scott Causier @___causier___
Account Director: Seb Vandriel @sebvandriel
Creative Producer: Michael Radford @michael__radford
Graphic Designer: Christopher Woloshak
Cast
Rotem @rotem_tush
Rocki @itisroqeeb
May @kellylmms
Bianca @bonkle.burger
Smudge, A-Z Animals
Photographer: Hanina Pinnick @haninastudio
Director/DP: Martin Senyszak @martinsenyszak
Producer: Xiaoxuan Zhu @xiaoxuan__zhu
Movement Director: Suzette Brissett @suzetteofficial
Stylist: Zakir Khan @zakyrhe, Jake Hunte @jakehunte
HMU: Nuriye Sonmez @nazsonmez
Set Designer: Amy Friend @amy_friend
1st AD: Jack Meredith @jackm.a.d